Hoomano Hub · Mexicali, B.C.

José Andrés Corbalá builds web experiences that work for people.

I'm a front-end and CMS specialist on a corporate web experience team. My pattern is simple: I find a problem, take it apart, and build the technical fix — with code, with systems, or with marketing that actually connects.

Currently · Motorola Solutions Before · Intel · Resonate Recordings
Illustrated portrait of José Andrés Corbalá as the hoomanomonk — hooded, headphones around his neck, holding a flowchart card and a glass of red wine, surrounded by microphones, monitors, a D20 die and a D&D book
@hoomanomonk The monk behind the hub — tech, content, and a little magic.

Experience

Most of my career has been corporate, not freelance — big web teams, real systems, and audiences at scale. Tap a stop on the path:

Motorola Solutions

Current role

I'm on the web experience team as a front-end and CMS specialist — the work that decides what visitors see, how fast it loads, and whether the page does its job. The role says front-end, but the scope runs wider: systems, tooling, and the problems nobody else has named yet.

  • Front-end development and CMS work on the corporate web experience
  • Managing and learning new systems quickly — then making them behave
  • Technical problem-solving that crosses team lines

What I'm good at

Four toolboxes, one habit: understand the system, then make it work better.

Front-end & CMS

The core craft. Building and running pages inside corporate CMS platforms, and hand-coding when the platform gets in the way.

HTML / CSS / JSCMS platformsWeb experienceAccessibility

Systems & AI tooling

I learn systems fast and bend them to the problem — including AI tools, automations, and the unglamorous glue between platforms.

Systems managementAI workflowsAutomationTroubleshooting

Marketing that connects

Digital work for friends' and family businesses over the years — from development to the ads and emails that bring people in.

Meta adsEmail marketingSEO & AEOGoogle presence

Podcast & content

From my Resonate days: production, microphones, and content systems that publish on time.

Podcast productionAudioContent workflows

Certifications

Certified across analytics, tag management, and headless CMS — the measurement and content layer behind the web experience.

Google Analytics 4

GA4 certified — event-based measurement, audience building, and reporting that shows what visitors actually do, not just pageviews.

GA4Google CertifiedAnalytics

Google Tag Manager

GTM certified — tags, triggers, and variables set up cleanly, so tracking ships without waiting on a code release every time.

GTMGoogle CertifiedTag Management

Contentful

Certified in Contentful — headless CMS content modeling, structured content, and delivery across web and other channels.

ContentfulHeadless CMSContent Modeling

Contentstack

Certified in Contentstack — headless CMS implementation, content types, and modular content built for large web teams.

ContentstackHeadless CMSModular Content

El Brujo Digital

"No hago magia. Hago que tu negocio venda."

My studio for small and medium businesses in Mexicali. Most local businesses are leaving money on the table online — an invisible Google profile, a page that doesn't answer the phone's tap, ads running without a landing that sells. El Brujo Digital finds those leaks and fixes them, in Spanish, in person, at local prices.

La Lectura

A free 5-question mini-check of your online presence.

GRATIS

Diagnóstico

A full scored audit — 5 areas, 100 points, every leak named.

$2,000 MXN

El Remedio

The fix sprint: we repair what the Diagnóstico found.

$6,000–$10,000 MXN

El Acompañamiento

Ongoing monthly management so it stays fixed.

$2,500–$4,000 MXN/mes
Go to El Brujo Digital → elbrujo.hoomanohub.com

Work with me

Outside the corporate role, I take on a small number of projects at a time — time-boxed, scoped clearly, and built to hand back without me. If you're a business in the Imperial Valley, San Diego, or anywhere online, the door is open.

  • Websites & fixes — builds, repairs, and CMS clean-ups
  • Ads & email — Meta ads and Mailchimp set up to actually convert
  • Podcast & content — production help from someone who's done it professionally
  • Not sure? — that's fine. Describe the problem; diagnosing it is the fun part

Start the conversation

Pick what you need — the button opens WhatsApp with your message already written.

Message me on WhatsApp

Replies usually land the same day. Mexicali · Imperial Valley · remote.